About Us

We're Lee and Avi! Together, we run Noga Bread Co. — a small, intentional bakery rooted in tradition, community, and care.

Our menu revolves around long-fermented sourdough and seasonal pastries that reflect both our heritage and the California coast we call home. Drawing inspiration from Middle Eastern flavors and French technique, everything we bake is slow-made and ingredient-driven.

Lee is a classically trained chef and baker, devoted to the quiet details that make truly exceptional goods. Avi brings a passion for creating meaningful connections through food, weaving service and community into every customer’s experience.

Each week, we visit local farmers markets and shape our menu around what’s most abundant. From fig-studded danishes to heirloom tomato croissants, our offerings begin with the seasons — and end with hands and heart.

We’re deeply committed to knowing where our ingredients come from — who grows them, how they’re harvested, and how the people behind them are treated. We believe every farmer, miller, and maker who contributes to our goods deserves to thrive. After all, we wouldn't be us without them.

At Noga, we believe real food takes time — and that it tastes better when it’s made with care, shaped with integrity, and shared with gratitude.

About Chef Lee

Classically trained at the International Culinary Center, Chef Lee began his culinary journey in the fine dining kitchens of New York City. There, he honed his technique, discipline, and deep respect for high-quality, seasonal ingredients.

Upon returning to California, he discovered a lasting passion for fermentation and all things dough. What began as curiosity evolved into a craft rooted in patience, creativity, and the joy of nourishing others through wholesome, handmade food.

His years living and working in the Middle East sparked a deep love for bold spices and unexpected pairings — a sensibility that now shapes every loaf and pastry at Noga Bread Co.

From spice-laced doughs to sweet and savory seasonal croissants, Chef Lee’s work is layered, soulful, and anything but ordinary.